The Swan - Fitzrovia - By Frankie Apartment London Interior photoThe Swan - Fitzrovia - By Frankie Apartment London Room photoThe Swan - Fitzrovia - By Frankie Apartment London Room photo

THE SWAN - FITZROVIA - BY FRANKIE, London

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Check rooms and rates
From$741 /night
Check-in
18Jun
Check-out
19Jun
Rooms and Guests2 Guests, 1 Room
Key details

Property overview

Mortimer Street, London
-
Close to the West End
Great
8.2
/10

4-star boutique hotel in Fitzrovia

Amenities

The Swan - Fitzrovia - By Frankie offers guests a contemporary bar with a wide selection of handcrafted cocktails and wines. The hotel also includes an on-site restaurant serving British cuisine, featuring locally sourced produce. Conference facilities are available for business meetings or events, providing a versatile space for various gatherings.

Rooms

The hotel boasts a range of stylish rooms, each equipped with comfortable bedding and modern decor. Guests can choose from standard, superior, and deluxe rooms, which offer unique layouts and amenities. Several rooms provide stunning views of the Fitzrovia neighborhood, adding to the overall experience.

Location

Located in the vibrant Fitzrovia area of London, the hotel is just steps away from popular attractions like the British Museum and Oxford Street. The nearby Goodge Street Underground Station offers easy access to the rest of London. Visitors can explore a variety of restaurants, cafes, and shops within walking distance.

Wellness

Health-conscious guests can take advantage of the hotel's fitness center equipped with state-of-the-art exercise equipment. Wellness amenities also include access to a sauna, allowing for relaxation after a workout. Personal training sessions can be arranged upon request for a tailored fitness experience.

Dining

The hotel restaurant, known for its seasonal British dishes, offers a relaxed dining experience for all guests. Breakfast is served daily, providing an array of fresh options. Special menus for dietary preferences are available, catering to a variety of tastes.

Highlights

Location: Steps from British Museum and Oxford Street

Dining: On-site restaurant offering seasonal British dishes

Wellness: Fitness center with state-of-the-art equipment

Rooms: Superior and deluxe rooms with stunning views

“In my opinion, the location alone makes it a winner, placing you within easy reach of key attractions. I found that the apartments are well-equipped, spacious, and clearly maintained with care. The lift is a definite plus, and I think families will particularly appreciate the layout and security of the neighborhood.”
Hotel logo
Julian PineEditor, Ohotel

Choose your preferred room

The property features double rooms, family rooms, and suites, often including breakfast, free cancellation, and special offers
Two-Bedroom Apartment
2 persons
79 m²
1 King-size bed and 1 Sofa bed
Bathtub
Heating

Calendar of room availability and rates

See current availability and pricing for your dates
June 2026 - June 2027
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Check-in/ Check-out

Facilities

Amenities are designed to ensure comfort and memorable stays
Facilities: Great
8.6/10Review score

General

  • No smoking on site
  • Wi-Fi
  • No pets allowed
  • Lift

Guest Parking

  • Electric kettle
  • Dryer
  • Cookware/ Kitchen utensils

Children

  • Cots

Room features

  • Heating
  • Tea and coffee facilities
  • Ironing facilities

Bathroom

  • Washing machine

Self-catering

  • Electric kettle
  • Dryer
  • Cookware/ Kitchen utensils
Show more

The Swan - Fitzrovia - By Frankie Location

Mortimer Street, London
Explore London
Local Highlights
  • Top Attractions
  • Activities
  • Dining
  • Entertainment
The British Museum
The British Museum
16 minutes' walk
World-renowned museum featuring art and artifacts from ancient civilizations. Free admission with guided tours available.
Trafalgar Square
Trafalgar Square
20 minutes' walk
Iconic public square known for its vibrant atmosphere, historic statues, and the famous National Gallery nearby.
Oxford Street
Oxford Street
12 minutes' walk
Famous shopping street offering an array of shops, eateries, and vibrant street life in the heart of London.
Covent Garden
Covent Garden
25 minutes' walk
Bustling district with shops, restaurants, and street performances. Perfect for leisurely strolls and dining experiences.
Wellness at Your Doorstep
5 minutes' walk
Relaxing yoga studios nearby offering classes for all levels, providing a perfect way to unwind during your stay.
Cycling in London
10 minutes' walk
Biking rentals available nearby for a thrilling ride through London's iconic parks and streets. Book ahead for availability.
The Riding House Cafe
3 minutes' walk
Trendy cafe with a lively atmosphere, known for its modern British dishes and brunch options. Reservations recommended.
Homeslice Fitzrovia
2 minutes' walk
Casual eatery famed for its massive, delicious pizzas. Perfect for families or a quick bite after exploring.
The Comedy Store
15 minutes' walk
Renowned comedy club featuring stand-up shows and improv. Family-friendly shows are also available on select nights.
Live Music at Ronnie Scott's
20 minutes' walk
Iconic jazz club showcasing live performances. Experience a vibrant atmosphere with renowned artists and nightly events.
Local transportation
  • City Centre
    London 18 min  ·  1.5 km
  • Airports
    London City (LCY) 23 min  ·  15.3 km
    London Heathrow (LHR) 42 min  ·  27.4 km
  • Train
    Euston railway Station 16 min  ·  1.3 km
  • Underground
    Oxford Circus tube 5 min  ·  400 m
  • Bus
    Bus stop 10 min  ·  800 m
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Property information and rules
Check-in
from 15:00-23:59
Check-out
until 10 am
Guest Parking
No parking available.
Internet
Wireless internet is available in the entire apartment for free.
Pets
Pets are not allowed.
Former name
blue jeans white shirt - fitzrovia - by frankie says

Guest ratings and reviews

Guest feedback from past stays
Review score
Based on 35 verified reviews
8.1 /10
Great
86 %
Recommend
Cleanliness
8.8/10
Comfort
8.5/10
Facilities
8.6/10
Free WiFi
10.0/10
Location
9.2/10
Paid Wi-Fi
10.0/10
Staff
8.3/10
Value for money
8.3/10
Pros
Fantastic location
Clean apartment
Small elevator
Kids friendly
Cons
Early check-out
Outside noise
Guest reviews
based on 56 reviews
8.2/10
No reviews yet on our siteUnfortunately, our guests have not yet left any reviews for this hotel, but you can read reviews from Booking.com.
Open reviews
FAQs
About The Swan - Fitzrovia - By Frankie
How much does it cost to rent The Swan - Fitzrovia - By Frankie apartment?
The starting price at The Swan - Fitzrovia - By Frankie apartment is £741 per night.
What payment methods are accepted in this spacious The Swan - Fitzrovia - By Frankie apartment?
This spacious The Swan - Fitzrovia - By Frankie apartment will accept American Express, Discover, and Bankcard as well as other payment methods.
Does The Swan - Fitzrovia - By Frankie apartment have parking?
Unfortunately, The Swan - Fitzrovia - By Frankie apartment does not offer parking.
What is the check-in and check-out policy in this accommodation?
Guests of this accommodation may arrive to check in at 15:00, and check out until 10:00.
Is there any public transport close to the apartment?
Yes, there is Great Portland Street tube station situated around a 10-minute walk from the apartment.
Does The Swan - Fitzrovia - By Frankie apartment have a kitchen?
The Swan - Fitzrovia - By Frankie apartment has a fully-equipped kitchen fitted with tea and coffee making equipment, a stove top, and kitchenware.
What bathroom facilities are available at the accommodation?
The accommodation features bathrooms with hairdryers and bath sheets.
How near is The Swan - Fitzrovia - By Frankie apartment to the train station?
The Swan - Fitzrovia - By Frankie apartment is 2.3 km from Marylebone train station.
Is lift available in this spacious The Swan - Fitzrovia - By Frankie apartment?
This spacious The Swan - Fitzrovia - By Frankie apartment doesn't have a lift. For more information, do not hesitate to contact the property.

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