The Swan - Fitzrovia - By Frankie Apartment London Interior photoThe Swan - Fitzrovia - By Frankie Apartment London Other photoThe Swan - Fitzrovia - By Frankie Apartment London Macro Details photo
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Check rooms and rates
From741US$ /night
Check-in
03May2026Select date
Check-out
04May2026Select date
Rooms and Guests2 Guests, 1 Room
Key details

Property overview

Mortimer Street, London, United Kingdom
-
Close to the West End
Great
8.1
/10

Amenities

Blue Jeans White Shirt - Fitzrovia - By Frankie Says offers spacious rooms with high ceilings and large windows, letting in ample natural light. Guests can enjoy a unique experience through the on-site restaurant, which showcases a blend of local and seasonal ingredients in its culinary offerings. The hotel also features a stylish bar that serves a selection of fine wines and cocktails.

Rooms

Rooms at Blue Jeans White Shirt present a mix of contemporary design and comfort. Each room is equipped with premium bedding, high-end toiletries, and a smart TV for entertainment. The hotel also includes a selection of family-friendly suites that cater to different guest needs.

Location

Situated in Fitzrovia, the hotel places guests steps away from popular attractions like the British Museum and Oxford Street. The location provides easy access to public transport, with several underground stations within walking distance. Surrounding areas are rich in dining and cultural options, enhancing the urban experience.

Dining

The hotel's on-site restaurant focuses on fresh, locally sourced dishes inspired by European cuisine. Each meal is crafted with attention to detail, allowing guests to enjoy a truly culinary experience. Breakfast offerings include both traditional and innovative options to kick-start the day.

Business Amenities

Business travelers will appreciate the hotel's dedicated meeting rooms equipped with audio-visual technology. The hotel also offers co-working spaces that support productivity while away from the office. High-speed internet access is available for all guests.

Highlights

Location: Steps away from the British Museum

Rooms: Spacious rooms with high ceilings

Dining: On-site restaurant with fresh dishes

Business: Meeting rooms with audio-visual technology

“In my opinion, the location alone makes it a winner, placing you within easy reach of key attractions. I found that the apartments are well-equipped, spacious, and clearly maintained with care. The lift is a definite plus, and I think families will particularly appreciate the layout and security of the neighborhood.”
Hotel logo
Julian PineEditor, UkLondon
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Calendar of room availability and rates

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Facilities

Amenities are designed to ensure comfort and memorable stays
Facilities: Great
8.6/10Review score

General

  • No smoking on site
  • Wi-Fi
  • No pets allowed
  • Lift

Guest Parking

  • Electric kettle
  • Dryer
  • Cookware/ Kitchen utensils

Children

  • Cots

Room features

  • Heating
  • Tea and coffee facilities
  • Ironing facilities

Bathroom

  • Washing machine

Self-catering

  • Electric kettle
  • Dryer
  • Cookware/ Kitchen utensils
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The Swan - Fitzrovia - By Frankie Apartment Location

Mortimer Street, London, United Kingdom
Map view
Mortimer Street, London, United Kingdom
Nearby
Museum
The Cartoon Museum
370 m
Restaurants
The Riding House Cafe
250 m
43-51 Great Titchfield Street
The Restaurant at Sanderson
300 m
50 Berners Street Sanderson Hotel London
Frank's Coffee House
60 m
50-52 Great Titchfield Street Fitzrovia
Kaffeine
230 m
66 Great Titchfield Street
Homeslice Fitzrovia
130 m
52 Wells Street Fitzrovia
Gaylord Restaurant
90 m
79-81 Mortimer Street Fitzrovia
H. T. Harris Delicatessen
80 m
41 Great Titchfield Street
Gitane
80 m
60 Great Titchfield Street Fitzrovia
Rovi
100 m
59 Wells Street
Pho
170 m
3 Great Titchfield Street Fitzrovia
Explore London
Local Highlights
Top Attractions
Activities
Dining
Entertainment
The British Museum
The British Museum
16 minutes' walk
World-renowned museum featuring art and artifacts from ancient civilizations. Free admission with guided tours available.
Trafalgar Square
Trafalgar Square
20 minutes' walk
Iconic public square known for its vibrant atmosphere, historic statues, and the famous National Gallery nearby.
Oxford Street
Oxford Street
12 minutes' walk
Famous shopping street offering an array of shops, eateries, and vibrant street life in the heart of London.
Covent Garden
Covent Garden
25 minutes' walk
Bustling district with shops, restaurants, and street performances. Perfect for leisurely strolls and dining experiences.
Wellness at Your Doorstep
5 minutes' walk
Relaxing yoga studios nearby offering classes for all levels, providing a perfect way to unwind during your stay.
Cycling in London
10 minutes' walk
Biking rentals available nearby for a thrilling ride through London's iconic parks and streets. Book ahead for availability.
The Riding House Cafe
The Riding House Cafe
3 minutes' walk
Trendy cafe with a lively atmosphere, known for its modern British dishes and brunch options. Reservations recommended.
Homeslice Fitzrovia
Homeslice Fitzrovia
2 minutes' walk
Casual eatery famed for its massive, delicious pizzas. Perfect for families or a quick bite after exploring.
The Comedy Store
15 minutes' walk
Renowned comedy club featuring stand-up shows and improv. Family-friendly shows are also available on select nights.
Live Music at Ronnie Scott's
20 minutes' walk
Iconic jazz club showcasing live performances. Experience a vibrant atmosphere with renowned artists and nightly events.
Local transportation
City Centre
London18 min  ·  1.5 km
Airports
London City (LCY)23 min  ·  15.3 km
London Heathrow (LHR)42 min  ·  27.4 km
Train
Euston railway Station16 min  ·  1.3 km
Underground
Oxford Circus tube5 min  ·  400 m
Bus
Bus stop10 min  ·  800 m
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Property information and rules
Check-in
from 15:00-23:59
Check-out
until 10 am
Guest Parking
No parking available.
Internet
Wireless internet is available in for free.
Pets
Pets are not allowed.
Former name
blue jeans white shirt - fitzrovia - by frankie says

Guest ratings and reviews

Guest feedback from past stays
Review score
Based on 35 verified reviews
8.1/10
Great
86%
Recommend
Cleanliness
8.8/10
Comfort
8.5/10
Facilities
8.6/10
Free Wi-Fi
10.0/10
Location
9.3/10
Paid Wi-Fi
10.0/10
Staff
8.3/10
Value for money
8.3/10
Pros
Fantastic location
Clean apartment
Small elevator
Kids friendly
Cons
Early check-out
Outside noise
Guest reviews
based on 54 reviews
8.1/10
No reviews yet on our siteUnfortunately, our guests have not yet left any reviews for this hotel, but you can read reviews from Booking.com.
Open reviews
FAQs
About The Swan - Fitzrovia - By Frankie
How much does it cost to rent The Swan - Fitzrovia - By Frankie apartment?
The starting price at The Swan - Fitzrovia - By Frankie apartment is £741 per night.
What payment methods are accepted in this spacious The Swan - Fitzrovia - By Frankie apartment?
This spacious The Swan - Fitzrovia - By Frankie apartment will accept American Express, Discover, and Bankcard as well as other payment methods.
Does The Swan - Fitzrovia - By Frankie apartment have parking?
Unfortunately, The Swan - Fitzrovia - By Frankie apartment does not offer parking.
What is the check-in and check-out policy in this accommodation?
Guests of this accommodation may arrive to check in at 15:00, and check out until 10:00.
Is there any public transport close to the apartment?
Yes, there is Great Portland Street tube station situated around a 10-minute walk from the apartment.
Does The Swan - Fitzrovia - By Frankie apartment have a kitchen?
The Swan - Fitzrovia - By Frankie apartment has a fully-equipped kitchen fitted with tea and coffee making equipment, a stove top, and kitchenware.
What bathroom facilities are available at the accommodation?
The accommodation features bathrooms with hairdryers and bath sheets.
How near is The Swan - Fitzrovia - By Frankie apartment to the train station?
The Swan - Fitzrovia - By Frankie apartment is 2.3 km from Marylebone train station.
Is lift available in this spacious The Swan - Fitzrovia - By Frankie apartment?
This spacious The Swan - Fitzrovia - By Frankie apartment doesn't have a lift. For more information, do not hesitate to contact the property.

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Check-in
03May2026Select date
Check-out
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Rooms and Guests2 Guests, 1 Room