The Fairytale - Fitzrovia - By Frankie Says Apartment London Room photoThe Fairytale - Fitzrovia - By Frankie Says Apartment London Exterior photoThe Fairytale - Fitzrovia - By Frankie Says Apartment London Exterior photo
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From270US$ /night
Check-in
24Apr2026Select date
Check-out
25Apr2026Select date
Rooms and Guests2 Guests, 1 Room
Key details

Property overview

Fitzroy Square, London, United Kingdom
-
Near The British Museum
Very good
7.2
/10

Amenities

The Fairytale - Fitzrovia - By Frankie Says offers innovative services such as an in-house library and a bespoke art collection displayed throughout the hotel. Guests can enjoy 24-hour concierge service, providing assistance with local attractions and reservations. A complimentary welcome drink is included upon arrival, adding an extra touch to the stay.

Rooms

The hotel features stylish accommodations with a total of 10 uniquely themed rooms, all tailored for comfort and individuality. Each room is equipped with a private bathroom and select rooms offer stunning views of London's skyline. High-quality linens and signature amenities ensure a restful night's sleep.

Location

Located in the Fitzrovia district, the hotel is positioned conveniently near iconic attractions such as the British Museum and Oxford Street. It is within walking distance of several underground stations, providing access to all of London. The neighborhood offers a vibrant dining and shopping scene.

Dining

Every morning, The Fairytale - Fitzrovia provides guests with a complimentary breakfast featuring both hot and cold options. The on-site restaurant boasts a seasonal menu highlighting local ingredients, ensuring freshness and quality. Special dietary needs can be accommodated by the kitchen staff upon request.

Entertainment

The hotel frequently organizes evening events, including art showcases and themed dinner nights, creating an engaging atmosphere for guests. Also available are curated walking tours focusing on the rich history and culture of Fitzrovia. Live music nights provide additional entertainment options during the week.

Highlights

Location: Near the British Museum and Oxford Street

Rooms: 10 uniquely themed rooms

Dining: Seasonal menu with local ingredients

Entertainment: Evening art showcases and live music

“The Fairytale's Fitzrovia apartments, as I see it, provide a functional base in a vibrant area of London. Its maintained apartments offer a reliable, if unfussy, experience. I think its strengths lie in presenting a no-frills option for those prioritizing location and practicality.”
Hotel logo
Julian PineEditor, UkLondon
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Calendar of room availability and rates

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Facilities

Amenities are designed to ensure comfort and memorable stays
Facilities: Very good
7.5/10Review score

General

  • No smoking on site
  • Wi-Fi
  • No pets allowed

Guest Parking

  • Dryer
  • Cookware/ Kitchen utensils

Room features

  • Heating
  • Tea and coffee facilities
  • Ironing facilities

Bathroom

  • Washing machine

Self-catering

  • Dryer
  • Cookware/ Kitchen utensils
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The Fairytale - Fitzrovia - By Frankie Says Apartment Location

Fitzroy Square, London, United Kingdom
Map view
Fitzroy Square, London, United Kingdom
Nearby
Museum
The Cartoon Museum
370 m
Restaurants
Indian YMCA Dining Hall
20 m
41 Fitzroy Square YMCA Indian Student Hostel
Steak & Lobster Warren Street
270 m
6-7 Warren Street Radisson Blu Edwardian Grafton Hotel
The Grafton Arms
60 m
72 Grafton Way
Agra Restaurant
130 m
137 Whitfield Street Bloomsbury
Simmons Bar
90 m
28 Maple Street
Sardo Cucina
90 m
112 Whitfield Street W1T 5EE
Cafe Rio
90 m
66 Grafton Way
Lore of the Land
180 m
4 Conway Street Fitzrovia London
Broski Lounge
90 m
112 Whitfield Street
The Lukin
180 m
22 Foley Street
La Tagliata Fitzrovia
100 m
45 Grafton Way
Passyunk Avenue
250 m
80 Cleveland Street
Explore London
Explore Fitzrovia
Top Attractions
Activities
Dining
Entertainment
The British Museum
The British Museum
16 minutes' walk
World-renowned collection of art and antiquities, highlighting unique artifacts with regular free admission.
Trafalgar Square
Trafalgar Square
20 minutes' walk
Iconic public space featuring the National Gallery and the famous Nelson's Column, perfect for photography.
Madame Tussauds London
Madame Tussauds London
25 minutes' walk
Famous wax museum with lifelike figures; notable for its interactive experiences and themed rooms.
Hyde Park
Hyde Park
30 minutes' walk
Expansive park with beautiful gardens, boating, and events, an ideal spot for relaxation and outdoor activities.
Yoga at Cartwright Gardens
9 minutes' walk
Relaxing yoga classes in a tranquil setting, perfect for stress relief and available weekly.
Walking Tours of Fitzrovia
5 minutes' walk
Guided tours that explore the rich history and vibrant street art, offering unique insights into the area.
Bike Rentals in Regent's Park
25 minutes' walk
Biking through the scenic paths of Regent's Park, available for rental; a thrilling adventure through nature.
The Grafton Arms
The Grafton Arms
1 minutes' walk
A traditional British pub offering hearty meals and a cozy atmosphere, known for its craft beers.
Steak & Lobster Warren Street
Steak & Lobster Warren Street
4 minutes' walk
Casual restaurant specializing in steak and lobster dishes, with a welcoming vibe and a popular burger option.
Agra Restaurant
Agra Restaurant
2 minutes' walk
Serving authentic Indian cuisine with flavorful dishes, suitable for vegetarian and vegan diets.
Simmons Bar
Simmons Bar
2 minutes' walk
Charming cocktail bar with a friendly vibe, known for its retro decor and lively atmosphere, hosting themed nights.
The Cartoon Museum
The Cartoon Museum
5 minutes' walk
Showcases British cartoons and comic art, featuring family-friendly exhibits and occasional workshops.
Local transportation
City Centre
London24 min  ·  2.0 km
Airports
London City (LCY)24 min  ·  16.0 km
London Heathrow (LHR)43 min  ·  28.6 km
Train
Euston railway Station10 min  ·  800 m
Underground
Warren Street3 min  ·  200 m
Bus
Bus stop8 min  ·  600 m
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Property information and rules
Check-in
from 15:00-23:59
Check-out
until 10 am
Guest Parking
No parking available.
Internet
Wireless internet is available in for free.
Pets
Pets are not allowed.
Former name
sophisticated 1br apt 10mins from regents park

Guest ratings and reviews

Guest feedback from past stays
Review score
Based on 3 verified reviews
5.7/10
Guest rating
33%
Recommend
Cleanliness
8.9/10
Comfort
7.9/10
Facilities
7.5/10
Location
9.0/10
Staff
7.9/10
Value for money
7.4/10
Pros
Good location
Clean place
Cons
Basement apartment
Noisy neighbors
Guest reviews
based on 6 reviews
7.2/10
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24Apr2026Select date
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Rooms and Guests2 Guests, 1 Room