Book directly with us
up to 10% cheaper
than with Booking.com
Check rooms and rates
From523US$ /night
Check-in
14Feb2026Select date
Check-out
15Feb2026Select date
Rooms and Guests2 Guests, 1 Room
Key details

Property overview

Shaftesbury Avenue, London, United Kingdom, W1D 6LP
-
Near the theatre district
Very good
7.8
8.6
/10
3.0
/5

Location

Urban Chic - Shaftesbury is located in the heart of London, just steps away from the vibrant area of Soho, Covent Garden, and Oxford Street. Guests have easy access to public transportation, with Tottenham Court Road Underground Station just a short walk from the hotel. The surrounding area is rich in cultural attractions, shops, and dining options.

Rooms

The hotel offers 67 stylish rooms, each equipped with modern amenities such as flat-screen TVs, air conditioning, and high-quality linens. Each room features a contemporary design tailored for comfort while still maintaining a unique character. Some rooms provide convenient access to balconies offering exceptional city views.

Dining

On-site dining options include an extensive breakfast buffet prepared with fresh and seasonal ingredients. Guests can also unwind at the hotel's bar, serving a selection of beverages and snacks throughout the day. Various dining establishments are nearby, providing diverse culinary experiences.

Business

Urban Chic - Shaftesbury accommodates business travelers with meeting facilities equipped with audio-visual technology. A business center is available for guests needing to attend to work-related tasks during their stay. Printing, faxing, and copying services are offered for added convenience.

Entertainment

The hotel's central location allows guests to easily explore London's famous attractions, such as the British Museum and the West End theatres. Special discounts for local attractions are often available through the hotel. A variety of entertainment venues and live performance spaces are within walking distance.

Highlights

Location: 10 min walk to Soho

Rooms: Flat-screen TVs in all rooms

Dining: Extensive breakfast buffet available

Business: Meeting facilities with AV technology

Entertainment: Walk to British Museum and theatres

“I think it's a brilliant location on Shaftesbury Avenue, surrounded by West End theatres, and equipped with modern, high-end kitchens. I noticed that the flats provide ample space and are conveniently close to SoHo, Chinatown, and Piccadilly Circus; plus, some even have balconies perfect for soaking in the city vibe. For me, it seems to offer both comfort and prime access to London's vibrant heart.”
Hotel logo
Julian PineEditor, UkLondon
View all

Choose your preferred room

The property features double rooms, family rooms, and suites, often including breakfast, free cancellation, and special offers
Superior One-Bedroom Apartment
2 persons
47 m² 
1 Double bed
Shower
Coffee machine
Standard One-Bedroom Apartment
2 persons
47 m² 
1 Double bed
Shower
Coffee machine
Superior Two-Bedroom Apartment
2 persons
73 m² 
1 Double bed
Shower
Coffee machine
Deluxe Three-Bedroom Penthouse Balcony
2 persons
110 m² 
1 Double bed
Shower
Coffee machine
Click button to see more rooms
Show all rooms
Show all roomsLess

Calendar of room availability and rates

See current availability and pricing for your dates

Facilities

Amenities are designed to ensure comfort and memorable stays

General

  • Safe deposit box

Guest Parking

  • Electric kettle
  • Dryer

Children

  • Cots

Room features

  • Sitting area
  • Tea and coffee facilities
  • Dining table

Bathroom

  • Washing machine
  • Free toiletries

Self-catering

  • Electric kettle
  • Dryer

Media

  • Flat-screen TV
Show more

Urban Chic - Shaftesbury Apartment Location

Shaftesbury Avenue, London, United Kingdom, W1D 6LP
Map view
Shaftesbury Avenue, London, United Kingdom, W1D 6LP
Nearby
Square
Trafalgar Square
330 m
Museum
National Gallery
330 m
Square
Piccadilly Circus
330 m
Gallery
National Portrait Gallery
330 m
Seven Dials Covent Garden
Seven Dials
330 m
Restaurants
Rainforest Cafe
110 m
20 Shaftesbury Avenue
Bella Italia
100 m
1 Cranbourn Street Leicester Square
Caffe Concerto
10 m
29-31 Piccadilly Royal Academy of Arts
Steak House
220 m
21 Coventry Street Piccadilly Circus
Brasserie Zedel
250 m
20 Sherwood Street at Brasserie Zedel
Wong Kei
100 m
41-43 Wardour Street
The Palomar
20 m
34 Rupert Street
Mr Wu
40 m
58 Shaftesbury Avenue
Viet Food
90 m
34-36 Wardour Street
Explore London
Explore Nearby Attractions
Top Attractions
Activities
Dining
Entertainment
Trafalgar Square
Trafalgar Square
5 minutes' walk
Trafalgar Square features iconic landmarks and fountains, an ideal gathering place and cultural hub.
National Gallery
National Gallery
5 minutes' walk
The National Gallery houses a rich collection of Western European paintings from the 13th to the 19th centuries.
The British Museum
The British Museum
16 minutes' walk
The British Museum showcases global artifacts; free admission and guided tours make it accessible and informative.
Piccadilly Circus
Piccadilly Circus
5 minutes' walk
Piccadilly Circus is famous for its neon lights and vibrant atmosphere, serving as a central point for shopping and dining.
Yoga at Yoga on the Lane
10 minutes' walk
Yoga on the Lane offers a variety of classes for relaxation and wellness in a peaceful studio setting.
Bike Tours
15 minutes' walk
Guided bike tours around the city's highlights are available for thrill-seekers seeking an adventurous view of London.
Caffe Concerto
Caffe Concerto
1 minute' walk
Caffe Concerto offers a relaxed Italian atmosphere with delicious pastries and a variety of pasta dishes.
Brasserie Zedel
Brasserie Zedel
4 minutes' walk
Brasserie Zedel provides a grand dining experience with classic French dishes in a beautiful art deco setting.
Lyceum Theatre
12 minutes' walk
The Lyceum Theatre features popular shows including musicals and family-friendly performances in a stunning venue.
The Comedy Store
15 minutes' walk
The Comedy Store provides a lively night out with stand-up performances and improv, suitable for an all-ages crowd.
Local transportation
City Centre
London8 min  ·  600 m
Airports
London City Airport (LCY)23 min  ·  14.8 km
London Heathrow Airport (LHR)41 min  ·  27.2 km
Train
Charing Cross Railway Station9 min  ·  700 m
Underground
Piccadilly Circus Tube Station3 min  ·  200 m
Bus
Bus stop3 min  ·  200 m
Heading to London? Check out our early deals.
Access special offers today
Check Rates
Property information and rules
Check-in
from 15:00-23:59
Check-out
until 10 am
Guest Parking
No parking available.
Internet
is available in public areas for free.
Pets
Pets are allowed on request.
Number of rooms:
6
Check-in
14Feb2026Select date
Check-out
15Feb2026Select date
Rooms and Guests2 Guests, 1 Room
Need more options?
Check Top hotels near Urban Chic - Shaftesbury
Ham Yard Hotel, Firmdale Hotels London Interior photo
Mobile-only price

Ham Yard Hotel, Firmdale Hotels London

9.5
Perfect156 reviews
140m from property
USD 749USD 674
per night
Hotel Cafe Royal London Amenities photo
Mobile-only price

Hotel Cafe Royal London

9.4
Perfect530 reviews
283m from property
USD 1022USD 919
per night
The Soho Hotel, Firmdale Hotels London Exterior photo
Mobile-only price

The Soho Hotel, Firmdale Hotels London

9.5
Perfect555 reviews
288m from property
USD 688USD 619
per night