Book directly with us
up to 10% cheaper
than with Booking.com
Check rooms and rates
From927US$ /night
Check-in
14Feb2026Select date
Check-out
15Feb2026Select date
Rooms and Guests2 Guests, 1 Room
Key details

Property overview

10 Wardour Street, London, United Kingdom, W1D 6QF
-
Steps from Piccadilly Circus
Great
8.9
/10
3.7
3.9
/5

Amenities

W London offers a variety of unique amenities, including AWAY Spa which provides a selection of tailored treatments and invigorating experiences. The hotel features Europe's largest disco ball at The Perception bar, a central point for nightlife enthusiasts. Additionally, the FIT gym is equipped with state-of-the-art Technogym equipment and is open 24/7 for guest convenience.

Rooms

The hotel's accommodations showcase avant-garde luxury with striking design elements and floor-to-ceiling windows. Each guest room includes a tablet that customizes the stay experience, enhancing guest convenience. The trademark W bed ensures a restful night's sleep after a day exploring the city.

Location

Situated in Soho, W London is positioned within proximity to major cultural attractions and nightlife. The hotel enjoys easy access to local hotspots and is steps away from Chinatown, known for its diverse cuisine. The W Insider provides personalized access to local experiences, enhancing the city exploration.

Wellness

AWAY Spa, the hotel's dedicated wellness area, spans 100 square meters and provides a range of signature treatments. Guests can unwind in the sauna and steam room, designed to help rejuvenate the body and mind. This space facilitates a retreat from the bustling city life, catering to relaxation needs.

Dining

On-site dining options include the W Lounge, serving an Asian Fusion menu designed for sharing among guests. The Perception bar offers a creative cocktail menu under the striking disco ball ambiance. Breakfast at W Lounge features fresh, energizing options to start the day.

Highlights

Location: Soho, steps away from Chinatown

Rooms: Striking design with floor-to-ceiling windows

Dining: W Lounge with Asian Fusion menu

Wellness: 100-square-meter AWAY Spa

Entertainment: Europe's largest disco ball at The Perception

Services: W Insider for personalized local experiences

“W London impresses with its central Soho location and dedication to modern luxury, but some find that style occasionally trumps substance in room design. Its high-tech amenities and vibrant bar scene appeal to those seeking a lively, connected stay. I think this hotel would be best suited for travelers who prioritize location and novelty over conventional comfort.”
Hotel logo
Julian PineEditor, UkLondon
View all

Choose your preferred room

The property features double rooms, family rooms, and suites, often including breakfast, free cancellation, and special offers
Screening Suite Suite 1 King
2 persons
48 m² 
1 King-size bed
Air conditioning
Supreme Screening Suite Suite 1 King
2 persons
48 m² 
1 King-size bed
Air conditioning
Supreme WOW Suite 1 King
2 persons
77 m² 
1 King-size bed
Air conditioning
Extreme WOW Suite 1 Bedroom Larger Suite 1 King
2 persons
150 m² 
1 King-size bed
Air conditioning
Click button to see more rooms
Show all rooms
Show all roomsLess

Calendar of room availability and rates

See current availability and pricing for your dates

Facilities

Amenities are designed to ensure comfort and memorable stays

General

  • No smoking on site
  • Wi-Fi
  • Safe deposit box
  • 24-hour reception
  • VIP check-in/ -out
  • Express check-in/ -out
  • Pets allowed
  • Rooms/ Facilities for disabled
  • 24-hour security
  • Luggage storage
  • Allergy-free rooms
  • Lift
  • Smoke detectors
  • Electric vehicle charging station
  • Key card access

Sports & Fitness

  • Fitness centre
  • Sports trainer

Guest Parking

  • Electric kettle
  • Dryer

Services

  • Room service
  • Housekeeping
  • Laundry
  • Dry cleaning

Dining

  • Restaurant
  • Snack bar
  • Bar/ Lounge area
  • Special diet menus

Business

  • Business centre
  • Meeting/ Banquet facilities
  • Fax/Photocopying

Children

  • Cots

Spa & Leisure

  • Live entertainment
  • Night club
  • Spa & wellness centre
  • Sauna
  • Steam room
  • Massage

Room features

  • Air conditioning
  • Heating
  • Mini-bar
  • Sitting area
  • Dressing area
  • Tea and coffee facilities
  • Ironing facilities
  • Rollaway beds

Bathroom

  • Free toiletries
  • Bathroom telephone

Self-catering

  • Electric kettle
  • Dryer

Media

  • Flat-screen TV
  • In-room computer
  • AM/FM alarm clock
Show more

Dining Onsite

The Perception Bar at W London invites guests to explore a fusion of international flavors in a vibrant and modern atmosphere. From leisurely brunches to creative cocktail hours, every dining experience is designed to delight and inspire, making it a perfect spot for unwinding and socializing.
W London Hotel Restaurant photo The photo shows a modern, curved building at night, illuminated with colorful lights. The building's facade is covered in vertical lines of blue, white, and green lights, creating a dynamic and festive appearance. The lower floors of the building fea
W London Hotel Restaurant photo The image captures a modern and stylish dressing area, likely in a hotel or upscale establishment. The space is bathed in a cool, even lighting, with recessed lights in the ceiling and a ring light illuminating a makeup mirror. 

The foreground featu

The Perception Bar

International
Ambiance
Modern lounge with a design inspired by the energy of Londoners
Key Offerings
Indulge in an exclusive weekend brunch with a citrus twist and share delightful mezze bites. Enjoy seasonally changing craft cocktails that bring a creative flair to each visit.
Reservation
Recommended
Monday to Wednesday: 06:30 - 01:30, Thursday: 06:30 - 02:00, Friday: 06:30 - 03:00, Saturday: 07:00 - 03:00, Sunday: 07:00 - 02:00

W London Hotel Location

10 Wardour Street, London, United Kingdom, W1D 6QF
Map view
10 Wardour Street, London, United Kingdom, W1D 6QF
Nearby
Square
Trafalgar Square
520 m
Museum
National Gallery
440 m
Square
Piccadilly Circus
250 m
Gallery
National Portrait Gallery
310 m
Square
Leicester Square Tube
230 m
Seven Dials Covent Garden
Seven Dials
590 m
Restaurants
Rainforest Cafe
270 m
20 Shaftesbury Avenue
Bella Italia
170 m
1 Cranbourn Street Leicester Square
Angus Steakhouse
140 m
20 Cranbourn Street Leicester Square
Bubba Gump Shrimp Co
90 m
Trocadero Centre 13 Coventry Street Unit 75 Trocadero
Caffe Concerto
170 m
29-31 Piccadilly Royal Academy of Arts
Vantra Loungevity Vegan Restaurant
10 m
5 Wardour Street
Steak House
200 m
21 Coventry Street Piccadilly Circus
Orient
30 m
15 Wardour Street Chinatown
Joy King Lau
100 m
3 Leicester Street
Ichibuns
50 m
22 Wardour Street
Waxy O'Connor's Pub
140 m
14-16 Rupert Street
Slug & Lettuce
70 m
5 Lisle Street Leicester Square
The Perception at W London
10 m
1st Floor
Explore London
Local Highlights Near W London
Top Attractions
Activities
Dining
Entertainment
Piccadilly Circus
4 minutes' walk
A bustling square known for its bright lights and iconic advertising, perfect for people-watching and atmosphere.
National Gallery
6 minutes' walk
Home to an extensive collection of European paintings, featuring works by masters like Van Gogh and Monet. Free admission.
Covent Garden
9 minutes' walk
A vibrant area with shopping, street performers, and dining options. A perfect spot to enjoy the arts and culture scene.
Buckingham Palace
20 minutes' walk
The official residence of the British monarch, known for its beautiful architecture and the Changing of the Guard ceremony.
Walk in St James's Park
16 minutes' walk
A serene park featuring beautiful gardens, a lake, and lovely paths. Ideal for a leisurely stroll or a picnic.
The London Eye
18 minutes' walk
A giant Ferris wheel offering stunning views of London. Book in advance for a thrilling experience above the city.
Wellness Spa Retreat
8 minutes' walk
Offers relaxing spa services and wellness treatments, perfect for unwinding after a day of sightseeing.
Angus Steakhouse
2 minutes' walk
Known for its quality steaks and classic British dishes, this restaurant offers a warm and inviting atmosphere.
Rainforest Cafe
4 minutes' walk
A family-friendly dining experience with an exotic jungle theme and diverse menu, including vegetarian options.
Bubba Gump Shrimp Co
2 minutes' walk
Casual dining featuring delicious seafood dishes inspired by the movie. Known for its friendly service and fun ambiance.
Leicester Square
3 minutes' walk
A lively area filled with cinemas and theaters, making it the heart of London's entertainment scene for all ages.
Theatre Royal Haymarket
10 minutes' walk
Offering a mix of classic and contemporary plays, this historic theater is a must-visit for theater lovers.
Local transportation
City Centre
London6 min  ·  500 m
Airports
London City Airport (LCY)23 min  ·  14.9 km
London Heathrow Airport (LHR)41 min  ·  27.1 km
Train
Charing Cross Railway Station8 min  ·  600 m
Underground
Piccadilly Circus Tube Station3 min  ·  200 m
Bus
Bus stop3 min  ·  200 m
Heading to London? Check out our early deals.
Access special offers today
Check Rates
Property information and rules
Check-in
from 15:00-23:59
Check-out
until 12 pm
Guest Parking
No parking available.
Internet
is available in for free.
Breakfast
The hotel offers a full breakfast at the price of GBP27 per person per day. 
Pets
Pets are allowed on request.
Year renovated:
2011
Number of floors:
10
Number of rooms:
192
FAQs
About W London

Next best alternative

Consider them for your next trip.
Check-in
14Feb2026Select date
Check-out
15Feb2026Select date
Rooms and Guests2 Guests, 1 Room
Need more options?
Check Top hotels near W London
Ham Yard Hotel, Firmdale Hotels London Interior photo
Mobile-only price

Ham Yard Hotel, Firmdale Hotels London

9.5
Perfect156 reviews
220m from property
USD 749USD 674
per night
Hotel Cafe Royal London Amenities photo
Mobile-only price

Hotel Cafe Royal London

9.4
Perfect530 reviews
318m from property
USD 1022USD 919
per night
Hub By Premier Inn London Covent Garden Exterior photo
Mobile-only price

Hub By Premier Inn London Covent Garden

321m from property
USD 180USD 162
per night